08 Dec 2025: 🌍 International Phone Number Standardisation

We’ve standardised phone numbers across the platform by converting them to international format (E.164).

This ensures all phone numbers are stored consistently, regardless of the country they originate from — improving reliability across SMS, authentication, and integrations.

What’s New ✨

• 📱 All phone numbers are now stored in international format (e.g. +61, +1, +44)

• 🔄 Automatic formatting on save

• 🌎 Improved support for multi-country Organisations

• 📡 Greater consistency across SMS, messaging, and third-party integrations

How It Helps 🚀

For Global Organisations

• Ensures correct SMS delivery across different regions

• Removes ambiguity caused by local number formats

• Supports expansion into new countries without format conflicts

For Integrations & Automation

• Improves reliability when syncing with external systems

• Reduces SMS failures caused by incorrect or incomplete number formatting

• Standardises data for reporting and exports

As Wellifiy continues to support Organisations operating across Australia, the UK, the US, the Middle East and beyond, this update strengthens our global readiness and technical consistency. 🌍✨